The Psychology of Sales: How Buyers Decide and How Sellers Influence
This article breaks down how buyers actually make decisions and how sales strategies can align with that behavior. It focuses on key psychological principles like emotion, social proof, scarcity, and trust, using research from Kahneman and Cialdini. You see how these factors shape perception, reduce hesitation, and influence action. The goal is to help you design sales interactions that feel natural, build credibility, and drive consistent results.
