Pay Per Lead vs. Monthly Retainer for B2B Lead Generation
Alex Shick07/16/2026
Pay per lead or a monthly retainer? Here is how the two B2B lead generation pricing models work, who carries the risk, and how to choose the right one for you.
Founder, Vierra Digital
Alex Shick is the founder of Vierra Digital, which he launched in 2019 to help businesses scale with risk-averse, results-based lead generation. He writes about marketing systems, sales psychology, and what actually moves pipeline for growing companies.
Connect On LinkedInWhat Is Risk-Averse Lead Generation? (And Why It Beats Paying Upfront)
Alex Shick07/13/2026
Risk-averse lead generation ties cost to booked meetings and revenue instead of upfront ad spend. Here is what it means, how the model works, and how to vet a provider.
How To Choose A Lead Generation Agency In 2026 (A Practical Checklist)
Alex Shick07/06/2026
How to choose a lead generation agency in 2026: the questions to ask, pricing models to avoid, red flags, and a checklist to vet any agency before you sign.
How Much Does Lead Generation Cost In 2026?
Alex Shick06/24/2026
How much does lead generation cost in 2026? A breakdown of pricing models, average cost per lead by industry, how to calculate CPL, and what you should actually pay for.
B2B Lead Generation in 2026: Fill Your Calendar, Skip the Ad Gamble
Alex Shick06/18/2026
Most B2B lead generation runs on guesswork and burns budget fast. Here is the risk-averse system we use at Vierra to fill sales calendars with qualified leads.
The Psychology of Sales: How Buyers Decide
Alex Shick04/06/2026
Buyers decide with emotion, social proof, scarcity, and trust. Here's how that psychology actually works, drawing on Kahneman and Cialdini, and how to sell with it.
Medford MA Digital Marketing: How Vierra Grows Local Businesses
Alex Shick03/22/2026
Vierra is a Medford, MA marketing firm that helps local businesses get more leads and sales with SEO, paid ads, a better website, and content that converts.
Psychology Behind Premium Advertising
Alex Shick03/06/2026
Premium brands win on psychology. See how perception, identity, scarcity, and design help them stand above rivals and make higher prices feel worth it.
SEO In 2025. How I'd Learn It If I Were Starting Over.
Alex Shick10/15/2025
As AI floods the web with recycled ideas, real, human-driven content is rising in value. This piece explores how to rethink SEO and lead with originality in 2025.