Pay Per Lead vs. Monthly Retainer for B2B Lead Generation
Alex Shick07/16/2026
Pay per lead or a monthly retainer? Here is how the two B2B lead generation pricing models work, who carries the risk, and how to choose the right one for you.
What Is Risk-Averse Lead Generation? (And Why It Beats Paying Upfront)
Alex Shick07/13/2026
Risk-averse lead generation ties cost to booked meetings and revenue instead of upfront ad spend. Here is what it means, how the model works, and how to vet a provider.
How To Choose A Lead Generation Agency In 2026 (A Practical Checklist)
Alex Shick07/06/2026
How to choose a lead generation agency in 2026: the questions to ask, pricing models to avoid, red flags, and a checklist to vet any agency before you sign.
How Much Does Lead Generation Cost In 2026?
Alex Shick06/24/2026
How much does lead generation cost in 2026? A breakdown of pricing models, average cost per lead by industry, how to calculate CPL, and what you should actually pay for.
B2B Lead Generation in 2026: Fill Your Calendar, Skip the Ad Gamble
Alex Shick06/18/2026
Most B2B lead generation runs on guesswork and burns budget fast. Here is the risk-averse system we use at Vierra to fill sales calendars with qualified leads.
The Psychology of Sales: How Buyers Decide
Alex Shick04/06/2026
Buyers decide with emotion, social proof, scarcity, and trust. Here's how that psychology actually works, drawing on Kahneman and Cialdini, and how to sell with it.
Medford MA Digital Marketing: How Vierra Grows Local Businesses
Alex Shick03/22/2026
Vierra is a Medford, MA marketing firm that helps local businesses get more leads and sales with SEO, paid ads, a better website, and content that converts.
Psychology Behind Premium Advertising
Alex Shick03/06/2026
Premium brands win on psychology. See how perception, identity, scarcity, and design help them stand above rivals and make higher prices feel worth it.
From Middle School to Founding Vierra: Alex Shick's Story
Kylie Lappin02/05/2026
Alex Shick started building with code and small projects back in middle school. Here's how that path led to founding Vierra and the mindset behind it.
You’re Being Replaced, AI and Layoffs
Paul Wahba01/20/2026
AI is reshaping work and fueling layoffs. We look at which jobs are most at risk, why entry-level roles are shrinking, and how to stay competitive.
What Everyone Can Learn From Chick-fil-A's Marketing
Paul Wahba01/17/2026
Chick-fil-A built one of fast food's strongest brands. We break down the marketing behind it, from customer experience to brand identity, and what you can copy.
Copy This Strategy to Increase Leads and Lower Ad Spend
Paul Wahba01/14/2026
More ad spend isn't the answer. Tighten your funnel, lift conversions, and target higher-intent buyers to get more leads while cutting wasted spend.
SEO In 2025. How I'd Learn It If I Were Starting Over.
Alex Shick10/15/2025
As AI floods the web with recycled ideas, real, human-driven content is rising in value. This piece explores how to rethink SEO and lead with originality in 2025.